Context
The Indiahandmade platform has emerged as a digital marketplace to promote India’s traditional handloom and handicraft products by connecting artisans and weavers directly with consumers.
About Indiahandmade
- The Digital India Corporation, under the Ministry of Textiles, developed and launched the platform in 2023 to help handloom weavers and handicraft artisans sell their products through online markets.
- The platform enables artisans to sell directly to consumers, reducing dependence on intermediaries and enabling better price realisation.
- It promotes the economic and social empowerment of artisans by facilitating their participation in digital commerce.
- The marketplace features products across categories such as apparel, home decor, furnishings, paintings, furniture, jewellery, bags, footwear, stationery, musical instruments, and religious articles.
- It also showcases Geographical Indication (GI)-tagged and One District One Product (ODOP) items, promoting region-specific crafts and strengthening market access for traditional products.
- Buyers benefit from secure payment systems, free shipping, purchase protection, and customer support.
- Artisans without GST registration can enrol using an Enrolment ID to sell products within their respective states, lowering entry barriers for small artisans and first-time digital sellers.
- The platform provides guided onboarding and digital support to help artisans participate effectively in e-commerce.
- It also showcases the success stories of artisan enterprises, helping preserve and promote India’s traditional craft heritage.
